HIGH HOPES FOR A BIG YEAR ... 1969
"'Better Days Are Ahead' was the Yankee pledge when the club hit bottom in 1966. A notch better in '67 ... an exciting, surprise first-division finish in 1968 ... And here we are in promising 1969.
The youngest and probably fastest team in Yankee history will represent New York in the new 'American League East' as major league baseball expands to 24 teams in this Centennial Year of professional baseball. All five 1968 first division clubs are in the 'American League East.' Competing in the same section with the World Champion Detroit Tigers, the contending Baltimore Orioles, Boston Red Sox and Cleveland Indians plus Ted Williams' Washington Senators is a real challenge to the young Yankees.
But this colorful, vibrant, aggressive team came back from a successful spring training ready for the challenge.
Respectful of its heritage of 29 American League pennants and 20 World Championships, this Yankee club represents the new era of Mike Burke, Lee MacPhail and Ralph Houk ... dedicated to bringing the Yankees back into contention."
-1969 New York Yankees Scorecard and Official Program
NEW STRIKE ZONE AND LOWER MOUND IN 1969
"To create a better balance between offense and defense, two moves have been made this year by the rules committee of baseball. The strike zone of 1969 will be that space over home plate which is between the batter's armpits and the top of his knees when he assumes his natural stance. Last year it was between the top of the batter's shoulders and his knees.
The height of the pitching mound this season has been reduced from 15 inches to 10 inches above the level of home plate."
-1969 New York Yankees Scorecard and Official Program
YANKEE NEWCOMERS
"Mike Kekich is a hard-throwing left-hander obtained from the Los Angeles Dodgers in a trade for Andy Kosco. Mike hasn't done much winning up to this year, but he has a strong arm, great desire and the ability to win.
Len Boehmer is a rookie of 27 who filled in at first, second and third during spring training. A dangerous hitter, Len is getting his first real chance this season."
-1969 New York Yankees Scorecard and Official Program
GREATEST YANKEE PLAYERS EVER
"In celebration of professional baseball's 100th anniversary, the New York Yankees and other major league clubs are conducting polls to determine the greatest players ever. After a fan-popularity vote early in the season, the Baseball Writers Association will take the fans' recommendations and select the GREATEST PLAYERS EVER to coincide with the All-Star Game in Washington on July 22. The winners will be introduced at the Centennial Dinner to be held in Washington on Monday night, July 21.
Here at Yankee Stadium, fans may vote to select the greatest Yankees at each position. The winning and runner-up teams will be announced during the season by the Yankees. You'll find it's fun to select your favorite all-time Yankee team. Will your outfield include Ruth, DiMaggio and Mantle? Do you pick Yogi Berra over Bill Dickey behind the plate? And how do you select among Whitey Ford, Herb Pennock, Lefty Gomez, Red Ruffing, Allie Reynolds and Vic Raschi? And how about second base? Joe Gordon, Bobby Richardson or Tony Lazzeri?
And who's the greatest Yankee ever? The Yankees want to pay him honors. Tell us who are the greatest in your opinion. You can vote by depositing this scorecard ballot or your own ballot at any of the receptacles in the Yankee Stadium concourses.
-1969 New York Yankees Scorecard and Official Program
G.O. CARD NIGHT
"The first G.O. Card Night (general organization) will be held for Metropolitan area high school students on Friday evening, May 23 when the colorful Minnesota Twins are at the Stadium. All high school students will be admitted to general admission grandstand seats on payment of the 50 cent service charge upon showing their G.O. card (or identification card for parochial school students)."
-1969 New York Yankees Scorecard and Official Program
YANKEES OFFER BALLS AND BATS TO YOUNG FANS
"Those popular Yankee gift days for young fans are on the early season Stadium schedule. These highly successful events are scheduled early this year so young fans can enjoy their baseballs and bats in seasonal play.
Ball Day is first on the schedule - Sunday afternoon, May 25 when the hard-hitting Minnesota Twins are scheduled for a doubleheader with the Yankees. A Wilson ball, with the official Little League designation and the New York Yankee team name, will be given away. These balls have a cork and rubber center, and 108 stitches.
And then comes Bat Day, the biggest attraction of the major league season. A huge supply of Little League bats, with the New York Yankee name and a simulated autograph of a Yankee star on each one, has been ordered from Hillerich & Bradsby Co., makers of the famous Louisville Slugger. These measure 29 to 31 inches in length and weigh 23 to 25 ounces.
Bat Day is Sunday, June 15, when the new Seattle Pilots are at the Stadium. Despite Mickey Mantle's retirement, a large number of bats will have the autograph of the all-time Yankee hero on them.
Good seats for Ball and Bat days are on sale now at all Yankee ticket reservation outlets and by mail from the Stadium. Regular season ticket prices prevail. Box seats are $4.00 and reserved seats are $2.75, taxes included.
Once again, the gift on each of these dates will be given to each boy and girl, 14 years of age and under, accompanied by an adult."
-1969 New York Yankees Scorecard and Official Program
FRATERNAL NIGHT
"Fraternal Night will be marked at Yankee Stadium on Friday, June 13 when the Seattle Pilots play their first game ever in Yankee Stadium. Approximately 20,000 members of the Knights of Columbus and the New York State Free and Accepted Masons will hold their third annual Fraternal Night event. Two bands and a colorful pre-game program will highlight the occasion."
-1969 New York Yankees Scorecard and Official Program
1969 YANKEE HOME GAME TIMES
Single Day Games- 2:00 P.M.
Doubleheaders- 1:00 P.M.
Night Games- 8:00 P.M.
Twi-Night Doubleheaders- 5:00 P.M.
YANKEE TICKETS ON SALE ALL AROUND NEW YORK CITY
"No matter where Yankee fans live, it's easy to purchase tickets to Stadium ball games again this year. There are ticket outlets within reach of all fans in the Metropolitan area. Box seats are $4.00 and reserved seats are $2.75, tax included.
If you are reading this while at the Stadium, visit the Advance Ticket Office in the area behind home plate (Gate 4). This office is open Monday through Saturday from 9:00 A.M. to 5:00 P.M. and on Sundays from 10:00 A.M. until 5:00 P.M., and until after the close of any game being played at the Stadium.
Tickets are also available in the Yankees' Grand Central Terminal Ticket Office located on the Mezzanine, overlooking the main information booth (Vanderbilt Ave. level) Monday through Friday 8:30 A.M. to 6:00 P.M. and on Saturdays from 10:00 A.M. to 4:00 P.M.
Yankee box and reserved seat reservations may be purchased at any of the 170 branches of the First National City Bank and tickets can be charged on the Bank's 'Master Charge' (World Wide Everything Card).
And, as for the past several years, the more than 30 Schrafft's Restaurants in Greater New York, Westchester and Newark also handle Yankee ticket reservations. Baseball fans in North Jersey again have the convenience of ordering tickets through the facilities of the North Jersey Automobile Club in Oradell, Paterson and Jersey City.
Computerized Yankee tickets can be purchased at the Yankee Grand Central office as well as at Ticket Reservations Systems, Inc. outlets throughout the Metropolitan area."
-1969 New York Yankees Scorecard and Official Program
YANKEES AGAIN OFFER POPULAR TRIPLE-S BLUE STAMP PROGRAM
"Box and reserved seats can be obtained by baseball fans for Triple-S Blue Stamps at any Triple-S Redemption Center. And for the fourth consecutive season, the SSS Blue Stamp Company will award 10,000 stamps to a worthy organization each time a home run is hit by a Yankee in Yankee Stadium.
The Yankees will select a charity or other non-profit organization to be the recipient of the home run Blue Stamps for each Series at the Stadium. The awards will be made in the name of the Yankee players who hit the homers. The organizations receiving the stamps may redeem them for a choice of hundreds of useful items in the Triple-S catalog.
As in the past, general admission tickets also are available in exchange for Triple-S Blue Stamps, in addition to the box and reserved seats."
-1969 New York Yankees Scorecard and Official Program
YANKS OFFER LONG ISLAND FANS WEEKEND BUS SERVICE
"Here's good news for Yankee fans on Long Island! Weekend bus service will be available Friday, Saturday and Sunday to and from Yankee Stadium this season.
Buses will leave for Yankee Stadium two hours before the game from:
1) The Walt Whitman Shopping Center, South Huntington
2) Mid-Island Plaza, Hicksville
3) Roosevelt Field Shopping Center, Garden City.
Buses will return to Long Island from the Stadium, departing one-half hour after the game."
-1969 New York Yankees Scorecard and Official Program
AMERICAN LEAGUE UMPIRES
1 Stevens
2 Honochick
3 Soar
4 Napp
5 Flaherty
6 Runge
7 Chylak
8 Umont
9 Rice
10 Stewart
11 Drummond
12 Kinnamon
13 Haller
14 DiMuro
15 Odom
16 Neudecker
17 Ashford
18 Springstead
19 O'Donnell
20 Goetz
21 Barnett
23 Kunkel
24 Denkinger
25 Frantz
26 Luciano
YANKEE INFORMATION ON WHN 1050
"For the latest Yankee information, tune to radio station WHN at 1050 on the AM dial. The Yankees' broadcasting station keeps fans up-to-date on the latest news."
-1969 New York Yankees Scorecard and Official Program
WHERE THE YANKEES STAY ON THE ROAD
Baltimore: Sheraton-Belvedere
Boston: Statler-Hilton
California (Anaheim): Grand
Chicago: Bismarck
Cleveland: Hollenden House
Detroit: Sheraton-Cadillac
Kansas City: Muehlebach
Minnesota (Minneapolis-St. Paul): Radisson
Oakland: Edgewater Inn
Seattle: Olympic
Washington: Washington Hilton
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-Coming Attraction: BAT DAY Sunday, June 15, SEATTLE PILOTS [featuring Don Mincher and former Yankee Mike Hegan]
-Coming Attraction: RETIREMENT OF MICKEY MANTLE'S NO. 7, Sunday, June 8, 1:00 P.M. (Doubleheader) vs. CHICAGO WHITE SOX [featuring Luis Aparicio, Carlos May and Tommy John]
-Coming Attraction: OLD TIMERS' DAY, Saturday, August 9 vs. Oakland A's [featuring Reggie Jackson, Sal Bando and Catfish Hunter]
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-Hygrade's Ball Park Franks: Hygrade's Ball Park Franks are always a hit .. here at the Stadium and at home.
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-Nabisco: Snacks that always make a hit!
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-The News: New York's Picture Newspaper
-Pabst Blue Ribbon
-Piels: Why is our beer better than your beer?
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-White Owl: Team up with a White Owl Invincible.
-White Rock: Wild ... but always a winner!
-Winston: The name of the game is flavor.
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