WELCOME TO THE NEW SEASON AND NEW ERA AT YANKEE STADIUM
"Welcome to a refurbished Yankee Stadium ... to a new season ... to the start of a new Yankee era.
The Yankees want you to enjoy your visits to this historic ballpark. Many new services and conveniences are available to you. This is still the great ball park where the Yankees won 27 of their record 29 American League pennants and all 20 World Champions played here. On this playing field performed such all-time baseball heroes as the legendary Babe Ruth, Lou Gehrig and Joe DiMaggio, not to mention dozens of other great stars of the past and present. And there will be more to follow.
You will notice a bright new color in and around Yankee Stadium. It's a fresh, clean park with a new sound system, new lighting, improved restrooms, better concession and service facilities. Our employees aim to give you the best service you've ever enjoyed at a ball park. And we mean to keep improving it.
While you are here at Yankee Stadium, we hope you will have an opportunity to visit the new telephonic 'Hall of Fame' in Lobby Six. Here you will be able to pick up telephones and hear the voices of dozens of Yankee greats in moments of achievement. Perhaps you will have a chance after the game of looking at the monuments and plaques in center field.
Hostesses are available to assist you and to handle your requests. And, above all, the Yankees hope to provide good baseball entertainment today plus a winning Yankee team. Winning still comes first. Your new management team of Michael Burke, Chairman and President of the Yankees; Lee MacPhail, Executive Vice-President and General Manager; and Ralph Houk, Manager, are concentrating all of their efforts to bringing back to this traditional Home of Champions a new era of Yankee baseball greatness."
-The 1967 New York Yankees Scorecard and Official Program
1967 YANKEE STADIUM REFURBISHING
"A $1,350,000 modernization program, the most complete face-lifting job the Stadium has undergone since its opening in 1923, includes a complete re-painting, inside and out, with 90 tons of paint to cover 3,700,000 square feet.
The exterior of the Stadium has been repaired, resurfaced and painted white. All 53,000-odd grandstand seats have been painted a royal blue, the concrete steps a light gray, the back walls an off-white, punctuated with red rectangles, giving color to the area, and the facades and front of the stands white. The ticket booths outside the Stadium have been painted red and all restrooms have been repainted and modernized, with four restrooms completely replaced.
Flood lights have been installed around the Stadium's exterior to brighten the entire area and give the Stadium a brilliant appearance at night. Complete new illumination has been provided in all ramps, concourses and lobbies. 11,500 new gray fiberglass seats have been installed in the bleachers. The first row of seats around the right field area has been eliminated and replaced by an inside protective fence, in order to reduce fan interference.
Attractive hostesses have been made available for special service and assistance in lobbies, 2, 4 and 6. Inside Gate 6 (Lobby 6) a novel telephonic 'Hall of Fame' has been installed, whereby fans are able to pick up a wall-type telephone and hear the voices of past baseball greats.
A new public address system has been installed with a 50-ft. tower erected near the center field monuments, containing 75 speakers to assure clear, audible sound reception throughout the Stadium, along with five new all-new General Electric Model 250 Plumbicon Color TV cameras for improved game coverage. All lobbies, dugouts, and press, radio and TV boxes have been refurbished."
-1967 New York Yankees Press-TV-Radio Guide
YANKEE ATTENDANCE
"Despite their last-place finish in 1966, the Yankees topped the American League by a considerable margin in road attendance. In spring training this year, the excitement of a Yankee visit still stirred the natives. The Bombers outdrew all other clubs in Florida and set season or all-time high marks in eight Florida cities, five highs being on consecutive days."
-The 1967 New York Yankees Scorecard and Official Program
PROUDLY SERVING OUR COUNTRY
"When Bobby Murcer was drafted in early March, the Yankees had seven roster players in military service at one time. Four of the seven were in for six-month reserve training and were due out in early spring or during the summer."
-The 1967 New York Yankees Scorecard and Official Program
YANKEE NEWCOMERS
"It's a new year at Yankee Stadium and there have been many changes. The park has been spruced up and several newcomers have been added to the roster. Eight prominent new players with the Yankees are third baseman Mike Ferraro, shortstop Jerry Kenney, shortstop Dick Howser, third baseman Charley Smith, outfielders Steve Whitaker and Bill Robinson and pitchers Joe Verbanic and Stan Bahnsen. Ferraro, Kenney and Verbanic now are on option to Syracuse."
-The 1967 New York Yankees Scorecard and Official Program
WHAT A RELIEF!
"A strengthened Yankee bullpen is comprised of five men. When Manager Ralph Houk wants to call for a relief pitcher, he has the able arms of relief specialists Joe Verbanic, Thad Tillotson, Hal Reniff, Steve Hamilton and Dooley Womack. All are right-handers except Hamilton. Tillotson came to the Yanks from the Dodger organization, and Verbanic was obtained from the Phils and currently is on option to Syracuse."
-The 1967 New York Yankees Scorecard and Official Program
YANKEES PLAN CAP, BAT AND BALL DAYS FOR YOUNG FANS IN 1967
"Those big gift days for youngsters that have proved so popular at Yankee Stadium are back on the 1967 schedule. Young fans are urged to get their tickets early and be sure of each of the fine souvenirs to be given away.
Leading off on Sunday, April 30- the season's first home doubleheader, with the California Angels- will be Cap Day. A fine quality cap, very similar to the cap worn by Yankee players, will be given away to each young fan, 14 and under (boys and girls), who attends the Sunday twin bill accompanied by an adult. One adult can bring an entire team of youngsters, and each boy or girl will receive a cap. Naturally, the souvenirs will be given only on paid admissions.
The cap has been designed to fit virtually all youth head sizes and will have the attractive 'NY' silk embroidered on the front on the front, plus sweatband, eyelets and green, glare-resistant visors.
After Cap Day, the Yankees will hold their third annual Bat Day on Sunday afternoon, June 11 when the contending Chicago White Sox will be at Yankee Stadium for a doubleheader. Yankee Bat Days are the most successful in the country. For two straight years, Bay Day at Yankee Stadium has attracted the major league's largest crowd of the season.
Once again this year, the Yankees will give away a fine quality Little League Bat. Each one will have the New York Yankee team name on it and a simulated autograph of a Yankee star. Most of the signatures will be of top-name Yankee players. The bats measure 29 to 31 inches and weight 23 to 25 ounces.
Ball Day will follow on Saturday afternoon, July 15 when the Cleveland Indians are here. A Wilson horsehide cover baseball, with the official 'Little League' designation, cork and rubber center and New York Yankee team name on it, will be given away."
-The 1967 New York Yankees Scorecard and Official Program
1967 LADIES' DAYS
Saturday, April 29 (California)
Saturday, June 3 (Detroit)
Saturday, June 10 (Chicago)
Thursday, July 27 (Minnesota)
Saturday, July 29 (Kansas City)
Thursday, August 17 (Baltimore)
Wednesday, August 30 (Boston)
Saturday, September 2 (Washington)
Saturday, September 16 (Cleveland)
CHARM DAY AT YANKEE STADIUM SET FOR MOTHER'S DAY MAY 14
"There have been gift days for young fans and now the children can see to it that Mom is the recipient of a Yankee Stadium gift, for Mother's Day will be celebrated at the big ball park on Sunday afternoon, May 14 which will be Charm Day. Every mother attending the big Yankee-Baltimore Oriole game that afternoon will receive an attractive charm with the famous Yankee top hat design on an attractive metal charm.
Packed in gift boxes, these gifts are sure to prove popular for charm bracelets and other jewelry use. This attractive little gift is now being manufactured especially for the Yankees by L.G. Balfour Co., well-known Attleboro, Mass. jewelers.
With the World Champion Orioles as Stadium visitors on Sunday, May 14, this should be a great family day- Mother's Day."
-The 1967 New York Yankees Scorecard and Official Program
MEMORIAL DAY DOUBLEHEADER
"One of the big early-season Yankee Stadium attractions will be the Memorial Day holiday doubleheader between the Yankees and Minnesota Twins at 1:00 P.M. Tuesday, May 30."
-The 1967 New York Yankees Scorecard and Official Program
MAYOR'S TROPHY GAME
"The annual Mayor's Trophy Game for the benefit of sandlot baseball will be played this summer at Yankee Stadium. Cross-town rivals the New York Mets will play the Yankees at the Stadium the day after the All-Star Game, on Wednesday night, July 12. The Yankees swept the all-New York spring series recently and will be out for a clean sweep of the city series. Tickets are now on sale at all Yankee ticket outlets."
-The 1967 New York Yankees Scorecard and Official Program
PLAYER AND EVENT OF THE YEAR TOP AUGUST 19 OLD TIMERS' DAY
"The 1967 Yankee Old Timers' Day - highlight nostalgic event of each baseball season - will honor the 'Player of the Year' involved in the 'Memorable Event of the Year'. This unusual salute to baseball's all-time greats will be held at Yankee Stadium on Saturday afternoon, August 19. And the Yankee league opposition that day will be the highly regarded Minnesota Twins.
Outstanding events - and the players who participated in them - will be honored in this year's 21st annual Old Timers' celebration. In addition, the two newest members of the Hall of Fame will be invited to be special honored guests ... former Yankee pitching star Charles 'Red' Ruffing and Pittsburgh hero Lloyd Waner.
The outstanding Yankee event and the most significant event on opposing and other teams will be recalled, and the participants from each of those occasions since World War II will be invited back to Yankee Stadium.
This nostalgic day will have special significance in 1967. The theme of this year's Old Timers' tribute will bring veterans back to New York for another taste of glory.
Yankee Old Timers' Days are popular with old and young fans alike. For Dad and Grandad, these great occasions give an opportunity to relive the moments of glory with the stars of their youth. And the younger fans of today get a chance to see the players they've heard so much about and who helped write baseball history."
-The 1967 New York Yankees Scorecard and Official Program
OVER 200 OUTLETS TO HANDLE YANKEE TICKET RESERVATIONS
"Wherever you work, study or play, there's a Yankee ticket outlet convenient to you. Now, for the first time, more than 200 reservation offices have been set up in the Greater New York drawing area for the purchase of box and reserve seat reservations.
Of course, you can always buy tickets for any game this season right here at Yankee Stadium at the Advance Ticket Office behind home plate (Gate 4). This office is open every day of the season - weekdays and Saturdays from 9:00 A.M. to 5:00 P.M., until 11:00 P.M. after night games and from 10:00 A.M. to 4:00 P.M. on Sundays, and until after the close of any game being played at the Stadium. Mail orders will also be handled out of Yankee Stadium.
Tickets are also available over-the-counter at the Yankees' Grand Central Terminal Ticket Office (on the mezzanine - Vanderbilt Ave. level - overlooking the main information booth), and at the Port Authority Bus Terminal (on the suburban concourse at the top of the escalators). These offices are open Monday through Friday from 8:30 A.M. to 6:00 P.M. and on Saturdays from 10:00 A.M. to 4:00 P.M.
Commencing this season, locations all over Greater New York, in the five boroughs and in all the suburbs, will handle Yankee ticket reservations. All 137 branch offices of the Chemical Bank New York Trust Company in New York, Nassau and Westchester will accept Yankee reservations during banking hours.
Some 27 Ripley Clothing Stores in Manhattan, Brooklyn, Bronx, Queens and surrounding areas will be happy to serve Yankee ticket customers.
As in recent years, the more than 30 Schrafft's Restaurants in Greater New York, Westchester and Newark will handle Yankee box and reserved seat reservations.
Baseball fans in North Jersey will again have the convenience of ordering Yankee tickets through the facilities of the New Jersey Automobile Club in Oradell, Paterson and Jersey City.
All Western Union offices in the area (and around the country, for that matter) will accept money orders and directly communicate the orders to Yankee Stadium.
Once again, box seats are priced at $3.50 each, reserved seats at $2.50, all taxes included. When ordering from Yankee Stadium by mail, please add 25 cents to your total to cover mailing and handling charges."
-The 1967 New York Yankees Scorecard and Official Program
AMERICAN LEAGUE UMPIRES
Supervisor of Umpires - Cal Hubbard
1 Stevens
2 Honochick
3 Soar
4 Napp
5 Flaherty
6 Runge
7 Chylak
8 Umont
9 Rice
10 Stewart
11 Drummond
12 Kinnamon
13 Haller
14 Salerno
15 DiMuro
16 Odom
17 Valentine
18 Neudecker
19 Ashford
21 Springstead
TRIPLE-S BLUE STAMPS ARE IN THE GAME, TOO!
"Again this year, there's a special reason to root for the Yanks. This year, for the second season, the Triple-S Blue Stamp Company will award 10,000 stamps to a worthy organization each time a home run is hit by a Yankee player in Yankee Stadium.
For each home series, the Yankees will select a charity or other non-profit organization to be the recipient of the home run Blue Stamps. The awards are made to the organization in the name of the Yankee players who hit the homers. And, the organization receiving the stamps may redeem them for a choice of hundreds of useful items in the Triple-S Catalog.
YANKEE TICKETS FOR BLUE STAMPS
You may now redeem your Triple-S Blue Stamps for tickets, too. One book of Blue Stamps will get you a pair of general admission home game tickets. Exchange your stamps for tickets at any Triple-S Redemption Center."
-The 1967 New York Yankees Scorecard and Official Program
WHN OFFERS YANKEE GAME INFORMATION ON RADIO
"In doubt about the weather? Not sure if the Yankees are scheduled at home on a given day? Want information on the Bombers? Just tune the Yankees' popular new local radio outlet- day or night- at 1050 on the AM radio dial.
The Marv Albert sport show each evening at 6:05 will have the latest up-to-the-minute news on the Yankees. But no matter what time of the day it is, the Yankees will notify WHN immediately about any pertinent information on the upcoming game and on the club. So tune WHN at 1050 instead of phoning the Yankee switchboard!"
-The 1967 New York Yankees Scorecard and Official Program
ADVERTISEMENTS
-Antonio Y Cleopatra: The mildest top quality cigar.
-Aster Mixed Nuts: We're making a pitch!
-Baby Ruth Butterfinger: Great Double Play Combination
-Beefeater: First Name for the Martini
-Belair-Kool-Raleigh-Viceroy: Big League Taste
-Budweiser: Best Reason in the World to Drink Beer
-Butterfinger
-Chemical Bank New York
-Chesterfield-L & M-Lark: Fine Quality Products, Liggett & Myers Tobacco Company
-Chevron: Get up and go with Chevron!
-Coca-Cola: Enjoy Real Refreshment
-Coke: Coke has the taste you never get tired of.
-Coming Attraction: Yankees vs. Chicago White Sox (featuring Tommie Agee)
-Coming Attraction: Yankees vs. Detroit Tigers (featuring Al Kaline)
-Continental National American Group
-Cutty Sark; American's No. 1 selling Scotch Whisky
-Dsert Whip: In Your Grocer's Dairy Case
-DuVal French Ice Cream: A Hit at the Stadium
-Duvernoy Bakeries: Serving New York's Better Hotels and Restaurants
-Fresca
-Grand Tier
-Gulden's Mustard: The hot dog you're eating right now tastes better- because it's served with Gulden's Mustard.
-Hygrade's Stadium Franks: Hygrade's Stadium Franks, always a hit ... here at the Stadium, and at home.
-Lorillard: Kent-True-Newport-Old Gold Filters-Old Gold Straights-Spring
-Krueger Pilsner: Brewed a little at a time, it's the world's perfect beer.
-Marlboro: Come to where the flavor is. Come to Marlboro Country.
-Martinson Coffee: Martin Coffee is for people who really know their beans.
-Monsanto: You get the best hot drinks at Yankee Stadium.
-Mountain Vally Water: Good to Taste ... Great for You
-Nabisco: Snacks that always make a hit!
-Nestle's $100,000: Tastes go good it's almost illegal.
-Old Spice Ship Shape: It's a natural!
-Opera Cafe
-Planters: Planters new dry roasted nuts lead the league!
-Rheingold: In N.Y., the city of tough customers, only Rheingold's made it to the top.
-Roi-Tan: America's largest-selling 10c Cigar
-Schenley: Schenley ... so smooth, it's a hit every time.
-Seagram's 7: The Sure One
-Seagram's VO: You don't have to acquire a taste for the Smooth Canadian.
-Sinclair: Put Dino Power in your engine.
-Sun Dew: Refreshment Time!
-Treat Potato Chips: Treat yourself to Treat Potato Chips ... too good to share.
-White Owl: Team Up with a White Owl Invincible
-White Rock: Wild ... but always a winner!
-Winston: The name of the game is flavor.
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